2011년 5월 22일 일요일

essay#8

 There are a bunch of cafes in Korea. The growing number of people who like coffee wants high quality coffee and good mood in cafes as well. Considering that, Starbucks and Coffeebean is the most representative cafes around the whole country. I prefer Coffeebean to Starbucks personally.

First of all, I think they have some similarities. Without a doubt, those two brands are the leading companies in the global franchise coffee market. They have a lot of mania who only want coffee they prefer. Also, I think the mood in those 2 coffee shops is about the same. This is because every time I visit those cafes, I guess their interior concept is kind of simple, relaxing and warm mood. It could be possible because of similar lighting, colors and materials such as woods.


 In contrast, we can find some differences if we look those carefully. The most important thing is the taste of coffee. I don’t like Starbucks’ coffee since it has too much bitter taste. I think I hate coffee beans have too much burn taste. I think milder coffee is better than bitter one. What is more, Coffeebean has a variety selection of teas. Except for their beverages, wireless internet is not available at Coffeebean café. I don’t believe this is not good. Customers could concentrate on meeting or people themselves, not the internet or their works. It could be beneficial for us to relieve stress by taking some relaxing time.


 All things considered, even though Starbucks and Coffeebean have a lot of similarities, I think Coffeebean is better than Starbucks because of the taste and inaccessibility to the internet. Hence, I like Coffeebean the most.

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